The Rose Garden Behind Gottfried’s

Gottfried’s, owned by the New Jersey Soap Company LLC, was born not from convenience, but conviction

Before there was soap, before there was Gottfried’s, there were roses.As a child, I grew up surrounded by them. My mother loved roses deeply, and caring for them became part of my daily routine—watering, tending, and watching over plants I didn’t yet understand. At the time, it felt like a chore. Something I did because I had to, not because I wanted to.Years later, that same ritual returned—this time as a choice.Today, our rose garden is filled with heirloom varieties from Heirloom Roses, each one planted with intention, memory, and meaning. What was once a childhood obligation has become a source of peace, creativity, and joy—an unexpected inheritance that now blooms at the heart of Gottfried’s

This garden is where many of our ideas begin. As you walk through it, each rose tells part of the story. Scepter’d Isle and Tranquility open the garden with poise and calm, grounding us in heritage and stillness. Tess of the D’Urbervilles, Darcey Bussell, and Pretty in Pink carry emotion and romance—deep, expressive, and unforgettable. There is playfulness and light in Teasing Georgia, Uptown Girl, and Julia Child, while bold individuality shines through Frida Kahlo, Hot Cocoa, and Koko Loko. The garden deepens as day turns to evening with Twilight Zone, Celestial Night, and Sunbelt Plum Perfect, roses that feel mysterious, contemplative, and rich with depth. Joy and warmth radiate from Oranges ’n’ Lemons, Golden Celebration, and Sunbelt Crazy Love, while Parfuma Earth Angel, Claire Austin, and Eden Climber bring softness, purity, and quiet grace—roses that seem to pause time itself. Together, they form more than a collection of blooms. They form a living memory.

This rose garden holds laughter, reflection, early mornings, and slow evenings. It carries the love of a mother who taught patience through care, and the discovery—many years later—that tending something with intention can become a passion rather than a task. That philosophy lives on in Gottfried’s. Just as roses require time, attention, and respect, so do our soaps. Each bar is crafted with the same care once learned in the garden—unhurried, deliberate, and deeply personal. The scents, the textures, the rituals we create are inspired by these blooms and the emotions they carry. What was once disliked as a child has become a devotion as an adult. What once felt ordinary has become meaningful. This is the garden behind Gottfried’s. And every bar we make carries a trace of it.

Built by Hand. Backed by Heritage.

In the uncertain days of 2020, when the world felt unstable, we turned inward—toward craft, purpose, and legacy. What began as a personal endeavor to create something real became a calling: to handcraft bold, refined soaps for men who value quality, tradition, and self-respect.

Every bar we produce is made in small batches using time-honored cold process methods. We source only the finest ingredients—shea butter, extra virgin olive oil, organic coconut oil, and essential oils—because we believe your skin deserves the same standard as your lifestyle.

Inspired by the quiet strength of our father and the pride of a family name, Gottfried’s isn’t just a soap company. It’s a return to principle. A belief that some things are still worth doing by hand, with care, and without compromise.

From our studio in Morristown, New Jersey, to yours—this is more than grooming.

This is ritual. This is legacy.

  • Hand-poured in small batches
  • Cured for 6 weeks for maximum hardness and longevity
  • Fragranced with essential oils and natural blends
  • No shortcuts. No compromise.